Our 550 square feet space has four group workstations with various data analysis and visualization software programs, a collaborative learning bar, and equipment that can be used for conducting academic and classroom research projects. The lab also has the capability of serving as a “war room” for monitoring the traditional and social media conversations around important academic, social, and political events. Students, faculty, and members of the general public can attend these events to witness the analysis and visualization of social media conversations in real time and participate in meaningful dialogue and debate.
Due to the lab's allotted space, appointments must be scheduled so students are able
to fully utilize its resources.
Take a moment to review the list of research technology available in the lab. All software descriptions are copied from the company websites.
Nodexl: https://www.smrfoundation.org/nodexl/ - A paid professional social network analysis (SNA) program that can be used to extract data from Twitter, You Tube, Wikipedia and Flickr networks into spreadsheets that can be analyzed for identifying clusters, influencers, communication activity, and sentiment.
Gephi: https://www.gephi.org/ - A free program that can be used to analyze social media data to identify underlying relationships between users and create network maps that can be manipulated according to various node and network metrics in real time.
Salesforce social studio: https://www.salesforce.com/ap/products/marketing-cloud/channels/social-media-marketing/ - a social media marketing, management and listening program which allows users to to plan an implement social media campaigns, engage with their on-line followers, and analyze conversations from nearly any on-line source.
NVIVO: https://www.qsrinternational.com/nvivo-qualitative-data-analysis-software/home - An intuitive qualitative data analysis program that allows users to import text, audio, video, e-mails, images, spreadsheets, on-line surveys, web content and social media from various sources for an in-depth analysis. It also provides a transcription component with 90% accuracy.
Tableau: https://www.tableau.com/trial/tableau - A visual analytics platform and engine that can be used by researchers to understand data to solve real world problems. The program allows users to create interactive visual analytics and dashboards.
SPSS: https:www.ibm.com/products/spss - A comprehensive statistical analysis software platform designed for ease of use and quick actionable insights to solve business and research problems.